• Adopting AI for speed and scale. Roughly 60% of small business owners say technology is key to growth, and AI skills among small firms are rising fast.
  
  
• Brand credibility builds visibility and trust. 77% of small business marketers are investing in authentic, community-driven content and 74% of small businesses  cite brand building as key to achieving their goals.
  
  
• Leveraging networks to turn influence into opportunity. Professionals at small businesses are expanding connections and 70% say building human relationships and networks is more important than ever, they are using trusted input to make faster decisions.

Using insights from signals from 160 million professionals across 18+ million small businesses on LinkedIn, this report dives into the emerging growth engines for small businesses as they prepare for what’s next in the changing world of work.